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Agora Holdings, Inc., through its subsidiary, Geegle Media Inc., engages in the software development business in Canada. It specializes in developing Web, media, and lpTV applications, as well as operating support billing software for VOIP telephony. Agora Holdings, Inc. is based in North York, Canada.

Marketing Strategy Helps a Telecommunication Industry Client Improve Their Marketing Campaigns

What is marketing?

Marketing is about determining the value of your product or service and communicating that information to customers.

Who is your customer?

  • Before you begin selling something, you need to know who you are selling to.
  • Once you have defined your target customers, you must learn about their needs and preferences.
  • To develop a profile of your customers and understand their needs, you will have to do some market research.


The Importance of the Four P's

Will anyone buy what you're selling?
Marketing experts say that there are four factors that influence purchasing decisions. These four factors are known as the marketing mix or the four Ps:
  • Product: What are you going to sell?
  • Price: How much can you charge for your product?
  • Place: Where will people buy your product?
  • Promotion: How will people find out about your product?
How successful you are at these four elements will strongly influence your business' revenues.

How does marketing interact with the rest of your business?

Marketing is not a stand-alone activity. It is integrated with all other functions of your business.
  • Your research and development needs to be focused on developing products that meet the needs of clients.
  • Your production team has to be able to keep up with the demand that you create for your product and live up to promises you make about the quality of your product.
  • Your human resources strategy has to be focused on hiring and training people to sell your product and create a strong image for the business.
  • Your financial experts need to provide input into discussions around pricing your product.
  • Your legal team needs to assess the privacy implications of various marketing techniques that you are considering.
  • Your environmental team will want to look at the packaging of your product and ensure that, while still being attractive, it has a low impact on the environment.
As you can see, marketing is far from an isolated business activity. It needs to be a key consideration in all types of business decisions.

The telecommunications industry is made up of all telephone and internet service providers, which play a big role in improving our mobile communication. It covers everything from voice calls, texting, email, to images and video streaming. The rising growth of this field comes with the demand of skilled employees to facilitate this growth in the best possible manner.
As users, we must stay educated enough to not be left behind, a situation that cloud-hosted applications have made a necessity.

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October 15, 2018
TORONTO, ON, Oct. 15, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Agora Holdings Inc. (OTC PINK: AGHI) (the “Company”) today announced that its 51% owned subsidiary, eSilkroad Network Limited, in partnership with its design content firm, BRAB Ukraine (, will present web design prototypes of its first B2B pages for the social network e-Silknet October 16-17, 2018 in the city of Zhangjiajie, Hunan Province, China at a summit conference of Silk Road business leaders.
Mr. Ruben Yakubov, President, commented, “The showcase event organized by the China International Chamber of Commerce, the Silk Road International Chamber of Commerce, the Zhangjiajie Municipal People’s Government, the China Association for the Promotion of Friendship, and the Hunan Province International Trade Facilitation Committee, is the perfect venue to unveil the first prototype of our B2B eSilknet platform and allow industry partners a first look at the design.  Feedback from industry leaders will be invaluable as we continue to develop our site for commercial launch. BRAB has been a fundamental partner in this project.” 
BRAB, a Ukrainian based digital marketing and design company, has been developing and designing content for online resources since 2008, working in accordance with the requirements of European countries and the USA. BRAB has been successfully cooperating with international clients for more than 8 years. 
Mr. Yakubov added, “This event will provide the Company valuable feedback from industry partners. We look forward to using this input to continue our development efforts towards a commercial launch.”
About Agora Holdings Inc.
Agora Holdings Inc., together with its subsidiary Geegle Media and affiliates, is presently an entertainment and media enterprise. Agora Holdings Inc. brings together media and technology, driving innovation to enhance online entertainment in five business segments: media networks, TV, studio entertainment, consumer products and interactive media. Agora is seeking to expand its portfolio to include dynamic and interactive web-based networking platforms for global implementation. 
About Esilkroad Network Limited and Subsidiaries
Esilkroad Network Limited and its subsidiary, eSilkroad of Ukraine, is a conceptual B2B platform that intends to make the interaction between businesses and non-profit organizations throughout the world faster, more effective, and less costly. eSilknet, the web-based platform under development by eSilkroad Network Limited will allow users to search for and communicate with business partners, search for and post proposals for investment and opportunity in developing projects globally, place advertisements for products and services, communicate securely on trade and project development and attract professional services for specific project-based needs. The concept of eSilknet is in line with the original concept of the “silkroad”, facilitating trade and commerce between countries, only a global scale. eSilkroad Network is currently negotiating the acquisition of complementary platform, “eSilktrade” which has been under development privately in Shanghai for several years. eSilkroad Network believes the combined expertise of its Ukraine based eSilkroad development team and the existing team at eSilktrade can integrate the live trade platform into its B2B site further enhancing value for its users. 
Disclaimer -- Forward-Looking Statements
This press release contains "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are subject to risks and uncertainties that could cause future results to differ materially from the forward-looking statements. You should consider these factors in evaluating the statements herein, and not rely on such statements. Forward-looking statements in this release are made as of the date hereof and Agora Holdings Inc. undertakes no obligation to update such statements.
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